Vice President, Revenue Marketing

About the role

The Vice President of Revenue Marketing will design and execute strategies to attract, grow, and retain Billtrust’s customer base, directly owning pipeline targets and revenue outcomes. Leveraging AI tools, the role will build a smarter demand generation engine, scale ABM personalization, and provide insights for better decision‑making across marketing.

Key responsibilities

• Develop and implement a comprehensive revenue strategy and demand‑generation program from ideation to goal attainment.
• Monitor campaign performance, adjust tactics, and report progress to marketing, leadership, and sales teams.
• Generate program‑level reporting on leads, pipeline, and bookings, using AI‑powered tools to model revenue scenarios and optimize spend.
• Attract, develop, and retain top talent, leading the revenue marketing and sales development teams.
• Foster an AI‑first culture where marketers use intelligent tools to improve output quality and velocity.
• Partner with product marketing, channel, and strategic alliances to create sales materials, strengthen value propositions, and execute ABM campaigns.

Required profile

• 12+ years of leadership experience in Revenue Marketing, Demand Generation, or Growth Marketing, preferably in B2B SaaS.
• Proven track record of owning pipeline targets and delivering measurable revenue impact.
• Data‑driven leadership style using KPIs and analysis to guide actions and communicate to the C‑suite.
• Experience setting AI strategy for a revenue marketing organization and championing an AI‑first culture at scale.
• Bachelor’s degree required; MBA or advanced degree preferred.

Required skills

• Deep knowledge of ABM, digital demand generation, and sales enablement practices.
• Strong executive presence and ability to work directly with C‑suite stakeholders.
• Experience collaborating cross‑functionally with sales, marketing, and third‑party partners.

What we offer

• Comprehensive health coverage and competitive retirement plans.
• Generous PTO, parental leave, and flexible work options.
• Professional development investment and potential equity, commissions, or performance bonuses.
• Inclusive, diverse, and equitable workplace culture.