Sr Director, Revenue Marketing
andela · North America
Job description
About the role
Andela is hiring a Senior Director, Revenue Marketing to lead its go-to-market marketing function, owning the strategy, execution and team that drives pipeline and revenue growth across all regions and partner channels. The role connects the global marketing organization with revenue-facing teams so that regional marketing, demand generation and partner marketing are aligned to commercial priorities. It reports to the Vice President, Global Head of Marketing, and is based in the US or Canada.
Key responsibilities
- Own the global GTM marketing strategy and set strategic direction for regional marketing across North America, Europe and MEA, driving alignment with sales priorities and a global view of pipeline contribution.
- Own the go-to-market strategy for products, solutions, offerings and learning programs, working with Product, AI Solutions and Learning Solutions teams on positioning, messaging, campaigns and sales enablement.
- Lead the Senior Manager, Partner Marketing and partner with the Director of Partnerships so partner-sourced pipeline contributes consistently to revenue.
- Build and develop a high-performing team, including goal-setting, regular feedback and growth planning, and act as escalation point for the GTM marketing team.
- Partner with regional sales leaders, the Director of Partnerships, Revenue Operations and Sales Enablement to turn marketing activity into qualified pipeline.
- Set, track and report key metrics such as pipeline contribution, account engagement, event ROI and partner-sourced revenue, and provide regular reporting to marketing leadership.
Required profile
- 10+ years of B2B marketing experience, ideally in go-to-market, field marketing or demand generation within a high-growth technology company.
- 7+ years in people management roles, with proven success leading and developing teams.
- Proven experience owning a GTM strategy across multiple regions or markets, accountable for pipeline and revenue.
- Experience managing or partnering with partner/channel marketing and building co-marketing programs.
- Track record of strong relationships with sales leadership and experience in a matrix organization.
- Experience with Revenue Operations and Sales Enablement, and prior work in a global, remote-first organization.
Required skills
- Strategic thinking with strong commercial instincts and ability to connect marketing investment to revenue outcomes.
- Analytical strength: defining meaningful metrics and turning insights into recommendations for leadership.
- Excellent written and verbal communication, able to present to senior stakeholders.
- Ability to manage multiple workstreams, budgets and stakeholders at once.
The company is fully remote, but some travel is required for regional events, partner engagements and internal leadership meetings.
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Published 15 hours ago
Expires 1 month from now
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andela
North America
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