Social Media Specialist (B2B, Remote)

About the role

Andela, a global talent marketplace connecting organizations with remote technical experts, is looking for a Social Media Specialist. You will manage its social media presence across paid and organic channels, with a strong emphasis on LinkedIn and other B2B platforms, developing strategies that grow the brand, engage audiences and generate demand. The role reports to the Director of Growth Marketing and sits at the intersection of content, growth and brand.

Key responsibilities

• Organic social: manage Andela's presence on LinkedIn, YouTube and other B2B platforms, keeping a consistent brand voice and quality content
• Maintain a content calendar aligned to campaigns, product launches, thought leadership and company milestones
• Create and publish content for B2B audiences such as technology buyers, enterprise leaders and talent decision-makers
• Engage followers, respond to comments and build community
• Collaborate with content, brand and PR teams and support employee advocacy initiatives
• Paid social: plan, build and optimize campaigns for brand awareness, lead generation and pipeline, own targeting, creative briefs, budget pacing and A/B testing
• Align paid social with integrated campaigns and account-based marketing, and manage budgets
• Track and report KPIs, use data to recommend improvements, and monitor competitors and trends
• Work with content, design and growth teams, partner with external relations on PR moments, and advise executives on their LinkedIn personal brands

Required profile

• 3-4 years of experience in social media marketing with a clear focus on B2B audiences
• Hands-on experience managing both organic and paid social programs
• Track record of growing social audiences and driving measurable engagement in a B2B context
• Experience with demand generation or growth marketing teams is a strong plus
• Location: the role is fully remote but should be based in the US, Canada or the UK, with possible travel for off-sites and events

Required skills

• Strong content creation and writing for B2B audiences
• Proficiency with social media management tools such as Sprout Social
• Comfort with analytics platforms and ability to turn data into recommendations
• Excellent written communication, attention to detail and strong organization