SEO & Digital Outreach Specialist (Remote, EST)

About the role

A digital marketing and growth agency seeks a Local SEO and Digital Outreach Specialist to drive local search results for home services brands (HVAC, plumbing, electrical, roofing, pest control, landscaping, cleaning) across 33+ service areas. The role combines Local SEO optimization with link building, community outreach and local sponsorship. It is a full-time, independent contractor position managed through Remote Hero, paid $1,800 USD per month, working Monday to Friday, 9:00 AM to 5:00 PM EST.

Key responsibilities

• Develop and run Local SEO strategies and optimize Google Business Profiles at scale, including categories, services, photos, posts, Q&A and reviews.
• Build and maintain location and service-area pages that rank for "near me" and city-plus-service searches, and improve map pack visibility.
• Clean up local citations and keep Name, Address and Phone consistent across directories.
• Research local websites, chambers of commerce, trade associations, directories and community organizations, then reach out by email and phone to secure backlinks and partnerships.
• Explore sponsorships, youth sports teams, local events and charities that bring quality backlinks and local press mentions.
• Analyze competitors in each service area and implement on-page SEO such as internal linking, local business schema and seasonal content.
• Monitor map pack rankings, local organic rankings, backlinks, calls and form fills, and prepare regular SEO reports by location.
• Use AI tools such as Claude to support research, competitor analysis, content and outreach.

Required profile

• 2+ years of professional experience in Local SEO, ideally with home services, contractors or multi-location service businesses.
• Experience managing Google Business Profiles for multi-location businesses.
• Proficiency in Google Search Console, Google Analytics and SEO platforms such as Ahrefs, SEMrush or BrightLocal.
• Experience with website platforms, WordPress strongly preferred.

Bonus skills (nice to have)

• Advanced Local SEO for contractor and home services brands.
• Review management, citation tracking and NAP cleanup.
• Tracking call and form conversions, basic technical SEO and schema.
• Digital PR and familiarity with Angi, HomeAdvisor, Thumbtack, Nextdoor and Yelp.

To apply, complete the online application form, then attend a screening interview with the recruitment team and an interview with the client; some candidates may have a second client interview before an offer.