Senior Growth Marketing Manager (App Installs)

About the role

DuckDuckGo, a remote-first team of 400+ people, is looking for a Senior Growth Marketing Manager to join its Marketing & Communications functional team. The role manages paid media channels to drive profitable acquisition of new app users, covering planning, hands-on execution, testing, optimization and analysis of campaigns, with a focus on app installs, subscriber growth and paid advertising.

Key responsibilities

• Manage paid media channels to acquire new app users profitably
• Plan, run and optimize app acquisition campaigns on Google, Microsoft and Apple ad platforms
• Launch new ad channel tests and measure incremental lift
• Run in-market tests of new creative and messaging to improve app install conversion
• Own a portfolio of existing channels (Google ads, paid social, app install campaigns) and scale them efficiently
• Deliver results from new channel testing, app acquisition, subscriber growth, paid advertising and creative testing

Required profile

• 7+ years of experience in digital advertising roles; 2+ years in marketing consumer apps preferred
• Hands-on experience setting up and managing paid digital advertising programs (Google Ads, Apple Ads, etc.) and familiarity with non-digital paid media (CTV, TV)
• Proven track record of scaling app install growth profitably while improving unit economics
• Ability to handle complex, ambiguous projects across business strategy and marketing tactics
• Experience running incrementality tests (geo holdouts, lift studies, PSA/ghost ads)
• Excellent communication skills, able to explain recommendations and rationale clearly

Required skills

• Advanced analytics: modeling app economics (payback, LTV), data analysis, scenario planning and campaign outcome projection
• Always-on creative testing pipeline
• Use of aggregate measurement and experimentation rather than user-level targeting and tracking

What we offer

• Compensation of $178,500 USD annually and stock options
• Flexible work arrangement with no core hours, average full-time commitment of 40 hours per week
• Company-sponsored health benefits available only to team members based in the United States
• Paid parental leave, office setup and co-working allowances

Travel is expected at least twice a year (all-hands meetup and team retreat, 4-5 days each), and a background check is required. The role is open to candidates who prefer privacy-respecting advertising practices.