Director, NIL Revenue & Activation

About the role

The Director, NIL Revenue & Activation serves as the strategic lead for all Name, Image, and Likeness (NIL) initiatives at the University of Alabama. The role aligns NIL strategy with institutional values and NCAA/conference guidelines, drives revenue through NIL opportunities and ensures flawless execution of athlete engagements. It bridges athletics administration, coaches, compliance, creative services, brand partners and donors, and manages operations of The Advantage Center, a command center for NIL activity.

Key responsibilities

• NIL strategy and leadership: drive NIL dealmaking revenue, support NIL sales with the Sports Properties Team, lead the dedicated NIL staff (sales and fulfillment), and build a sustainable NIL infrastructure aligned with university values and regulations.
• Partner with the Vice President/General Manager of Crimson Tide Sports Marketing and athletics leadership to optimize NIL strategy and athlete opportunities, and evaluate revenue potential, staffing needs and processes.
• NIL operations: oversee daily operations at The Advantage Center, including budget management, fulfillment, local deal flow, athlete education and stakeholder coordination, and act as the main liaison between athletes, brand partners and the athletics department.
• Athlete relations and contracting: be the point of contact for athletes, work with legal and compliance on contract reviews and risk mitigation, and develop custom NIL pitch materials for coaches.
• Business development: partner with the MMR sales team, lead brand partner conversations, oversee packaging, pricing, proposals and contracts, and identify revenue opportunities beyond sponsorships.
• Oversight of events, operations and creative: provide leadership (not direct execution) of NIL events, content creation, social media strategy and facility management, and monitor success metrics.

Required profile

• 10+ years of relevant experience, including NIL, sponsorship, athlete marketing or sports business.
• Bachelor's degree preferred.
• Proven experience leading teams, developing strategy and driving revenue growth.
• Strong understanding of NCAA/compliance regulations, NIL trends and collegiate athletics.
• Excellent communication, relationship-building and negotiation skills, and comfort with ambiguity in a fast-evolving environment.

Required skills

• Experience developing or supporting social media content strategies and familiarity with graphic design, motion graphics, photography and social storytelling.
• Understanding of digital and social media best practices in NIL and influencer marketing.

What we offer

• Medical, dental, vision, life insurance and other insurance plans.
• Flexible paid time off (at least 10 days annually), parental leave and 20 paid holidays.
• 401(k) match and short/long term disability coverage.