Senior Manager, Partner Marketing

About the role

Andela is looking for a Senior Manager, Partner Marketing to build its partner marketing program, defining the strategy, programs and relationships that drive pipeline, revenue and brand presence through the partner channel. The role works closely with the Director of Partnerships on co-marketing, joint go-to-market campaigns, partner enablement and channel events, and sits between the Partnerships team and the wider marketing organization. It reports to the Senior Director of Marketing, GTM Strategy, is based in the US or Canada and is remote.

Key responsibilities

• Define and execute the partner channel marketing strategy, including co-marketing frameworks, joint GTM motions and events, and build a partner marketing playbook
• Set metrics, reporting cadence and feedback loops to measure partner marketing effectiveness
• Design and run co-marketing campaigns with named partners, manage the partner marketing calendar and co-marketing budgets (including MDF) and track ROI
• Build and maintain partner-facing assets such as pitch decks, one-pagers, case studies and campaign toolkits, and deliver onboarding and enablement materials
• Own partner events such as summits, roundtables, joint conference presence and virtual events, and represent Andela at industry events
• Act as the primary marketing liaison to the Partnerships team, work with growth, content, brand and regional marketing, and feed partner insights to GTM and product marketing
• Work with Revenue Operations so partner-sourced pipeline is tracked and attributed, and build dashboards to report on partner-sourced pipeline, campaign performance, engagement and MDF utilization

Required profile

• 7-9 years of B2B marketing experience, with a significant portion in partner, channel or alliance marketing, ideally in a high-growth technology company
• Track record of building and scaling co-marketing programs with technology partners, resellers or strategic alliances (e.g. Microsoft Azure)
• Experience developing and managing partner enablement programs and content, including partner portals
• Hands-on experience managing partner marketing development funds (MDF) and co-marketing budgets with ROI tracking
• Prior experience working closely with a Partnerships or Business Development team
• Experience in a global, remote-first organization with cross-functional collaboration across time zones

Required skills

• Program and project management, able to handle multiple workstreams and stakeholders
• Analytical, data-driven approach to defining metrics and interpreting performance data
• Excellent written and verbal communication, including presenting to senior stakeholders