Senior Director, Brand & Product Marketing Strategy

About the role

As Senior Director of Brand & Product Marketing Strategy you will own the company’s messaging across every customer‑facing surface. You will ensure that all communications are on‑brand, compliant with FINRA regulations, and delivered on time and at scale.

Key responsibilities

• Build and institutionalize a product‑marketing discipline, managing launch calendars, gate processes and cross‑functional dependencies.
• Translate customer segmentation into positioning for high‑value targets and maintain an up‑to‑date competitor matrix.
• Set adoption targets for each launch and create messaging enablement for sales, support and other customer‑facing teams.
• Own brand voice and editorial standards across owned social channels, PR announcements and executive communications.
• Lead creative quality and production pipelines, reducing cycle time by coordinating internal leads with external partners.
• Implement testing frameworks for owned and brand creative and feed learnings to paid‑media teams.
• Co‑manage FINRA advertising review workflow with Compliance, embedding review gates into launch timelines.
• Measure brand health (awareness, sentiment, share of voice) and report quarterly to leadership.

Required profile

• 10+ years of experience in brand, product and communications marketing, preferably in a regulated financial services environment.
• Proven track record of launching complex products and managing cross‑functional teams.
• Deep understanding of editorial standards and regulatory compliance (FINRA).
• Strong analytical mindset with ability to track launch metrics, adoption rates and brand‑health indicators.
• Excellent leadership and stakeholder‑management skills.

Required skills