Digital Marketing Coordinator

About the role

The Digital Marketing Coordinator will support demand generation through SEO, PPC, content marketing, social media, and email campaigns. You will work closely with the content team and leverage AI tools to create high‑quality, data‑driven marketing assets.

Key responsibilities

• Develop and execute social media strategies on LinkedIn, YouTube, and Facebook, creating tailored content and managing ad budgets.
• Plan and run email marketing campaigns, segment lists, personalize content, and perform A/B testing.
• Conduct keyword research, optimize on‑page SEO elements, and monitor performance with Google Analytics and Search Console.
• Contribute to digital campaign planning across SEO, SEM, display, and social channels, setting KPIs and tracking results.
• Collaborate with the content team to produce blogs, whitepapers, and social posts, integrating Large Language Models (LLMs) for drafting and optimization.
• Report on campaign performance, provide data‑driven recommendations, and present insights to stakeholders.

Required profile

• Bachelor’s degree in Digital Marketing, Marketing, or a related field (Master’s or MBA preferred).
• 1–2 years of experience in digital marketing analytics, SEO, and CRM lead‑nurturing.
• Strong organizational, time‑management, and communication skills.

Required skills

• SEO tools and techniques
• Large Language Models (LLMs) and AI writing tools
• HubSpot CRM
• Google Analytics and Google Search Console
• Microsoft Office (Word, Excel, PowerPoint)
• Email marketing platforms