Senior Analyst, Commerce

About the role

Spark Foundry, a Publicis Groupe agency, is hiring a Senior Analyst, Commerce in Chicago. The analyst is the day-to-day steward of search and Commerce media for assigned brands, monitoring and maintaining campaign development, activation and innovation, and working closely with their manager on recommendations.

Key responsibilities

• Build paid search and Commerce strategies across search engines, AMS and applicable platforms
• Gather and analyze keyword research, group keywords into ad groups and write ad copy and extensions
• Load approved buys into Prisma, prepare paperwork for purchase authorization and handle billing, including monthly invoicing and billing discrepancies
• Monitor budgets, pacing and bids, run tests and optimizations, and present campaign reporting to clients
• Act as a subject matter expert for analysts and train them, and build strong relationships with client teams, partner agencies and vendors

Required profile

• 1-2 years of paid media experience focused on Commerce
• Experience buying and planning across Google, Bing, AMS, Criteo and similar platforms
• Knowledge of Amazon, Walmart and Target platforms; AMS, AAP, Criteo and/or Google Ads preferred
• Experience in a client-facing role and using paid media alongside earned media
• Critical thinking and problem-solving skills

Required skills

• Amazon Retail Analytics (ARA), 3rd party digital shelf reporting (Clavis or EDGE) preferred
• MS Office suite: Excel, Word, PowerPoint
• Mastery of core metrics such as CPC, CPA, CTR and SOV

What we offer

• Pay range of USD 66,120 to 91,350 per year, depending on skills and experience
• Medical, dental, vision and disability coverage, 401K and paid time off
• Tuition reimbursement, parental and family care leave, and flexible time off