Senior Google Ads Strategist

About the role

Adlantica is a Dallas-based performance advertising agency helping service businesses and ecommerce brands grow. It is hiring a senior, hands-on Google Ads strategist who can independently manage and scale complex lead-generation and ecommerce accounts. The role is full-time and remote, with substantial overlap with U.S. Central Time.

Key responsibilities

• Own strategy, execution and optimization across Google Ads and Meta Ads for multiple client accounts, covering campaign architecture, targeting, bidding, budgets, launches and ongoing performance.
• Develop acquisition strategies across Google Search, Shopping, Performance Max, YouTube and Demand Gen, and understand how they fit in the customer journey.
• Monitor account performance proactively and investigate causes such as auction competition, CPC, search demand, conversion rates, seasonality, tracking and landing-page performance.
• Run experiments across campaign types, keywords, match types, bidding strategies, audiences, creative and landing pages, and base decisions on business objectives rather than platform metrics alone.
• Manage ecommerce acquisition through Shopping, Performance Max and Merchant Center, including feed quality, segmentation, budget allocation and profitability-focused optimization.
• Set up, validate and troubleshoot conversion tracking across Google Ads, GA4, GTM and Meta, including enhanced conversions, offline conversion imports, CRM integrations and attribution; involve developers when needed.
• Maintain operational discipline through campaign QA, change documentation and automated monitoring, and communicate findings and recommendations clearly to the founder and Account Director.

Required profile

• 5+ years of hands-on paid advertising experience, with deep, current expertise in Google Ads and substantial experience managing multiple accounts in a performance-focused agency.
• Demonstrated success generating and scaling qualified leads for service-based and B2B businesses, plus substantial ecommerce experience.
• Strong working expertise in Meta Ads, including campaign structure, automated delivery, targeting, creative testing and conversion optimization.
• Advanced analytical and strategic judgment, able to diagnose performance changes, distinguish correlation from causation and design experiments.
• Excellent written and spoken English.

Required skills

• Google Ads: Search, Performance Max, Shopping, Demand Gen, YouTube, Merchant Center, Smart Bidding, keyword strategy and account structure.
• Meta Ads.
• Conversion tracking, GA4, GTM, enhanced conversions, CRM/offline conversion data, call tracking and attribution.