Product Marketing Associate, Banking & Lending

About the role

Sezzle is looking for a Product Marketing Associate, Banking & Lending, to bring go-to-market plans to life across its financial products, both live and upcoming. The Head of Product Marketing owns strategy and go-to-market, and you will own execution: turning plans into shipped tests, campaigns and lifecycle messaging, and reporting what the data says. The role suits someone who enjoys getting things built, is energized by data and wants to learn how product marketing strategy is made.

Key responsibilities

• Turn insights about where users drop off into experiments, such as in-app copy and design changes, and targeted email and push campaigns, working with product managers and designers
• Share results quickly and flag issues that suggest changing course, treating everything as a test and iterating on the basis of data
• Run user research end to end: build surveys or studies, collect responses, analyze results and write them up
• Analyze qualitative and quantitative data, including with AI tools, to surface patterns, friction points and opportunities
• Turn launch and marketing plans into project timelines with owners and dates, and partner with marketing communications on email, push and in-app campaigns
• Guide marketing materials through compliance and legal review in a regulated industry and coordinate everything needed for new product launches
• Collaborate with product managers, marketing communications, design, compliance and data teams, share progress updates and document research findings and test results

Required profile

• 2+ years of experience in Product Marketing, Growth, Lifecycle Marketing, Consumer Research or a related field
• Strong analytical skills: comfortable with funnel and behavioral data, survey results and AI evaluation
• Highly organized and execution-minded, with a track record of shipping work on time across multiple stakeholders
• Clear, concise written communication in English, able to turn complex results into a sharp readout
• Curious about AI tools and eager to use them; bonus if you already use them regularly

Nice to have

• Fintech, banking, lending, payments or credit product experience
• Experience getting marketing copy through compliance or legal review in a regulated industry
• Experience running A/B tests or in-product experiments
• Experience with lifecycle messaging, in-product copy or Braze (or similar)
• Consumer-facing or mobile product experience and familiarity with user research methodologies