Sales Development Representative (Research-Led Outbound)

About the role

Orb, a content capacity company helping global enterprises run content operations at the required volume, speed and quality, is looking for a Sales Development Representative. This is a research-led sales role: instead of high-volume generic outreach, you research companies, identify their content operations challenges and reach the right decision-makers with personalized, targeted outreach. Success is measured on target accounts added, contacts identified, positive response rate, meetings booked and qualified-meeting conversions.

Key responsibilities

• Build and maintain the target account list against the ICP (scale, complexity and cost of failure), and research each account's markets, brand portfolio, content operating model and volume proxies.
• Map the technology footprint (AI tools, PIM, CMS, Workfront, Adobe) and track workflow implementations, consolidations, M&A, AI and automation initiatives, and content-related risks such as security breaches and pre-release leaks.
• Identify key decision-makers, map the buying group and find three to five contacts per account, then write short, specific outreach with an observation, hypothesis and low-friction question.
• Run multi-channel sequences across email, LinkedIn and warm routes through the Orb network, handle first responses and objections, and book problem meetings with the Account Executive.
• Take part in the first meeting where useful, hand over once a problem is validated, and keep CRM records up to date in HubSpot.

Required profile

• 2-4 years of experience in sales development, business development, B2B prospecting or a similar role.
• Experience researching prospective clients, identifying decision-makers and generating qualified opportunities through outbound outreach.
• Comfortable talking about workflows and processes with people far more senior than you.
• Experience prospecting into large, multi-market organizations; exposure to creative production, content operations, marketing technology or enterprise software is advantageous.
• Strong verbal and written English; additional languages are a bonus.
• Candidates must be located in one of the listed US states (CA, CO, CT, FL, IL, MI, OH, SC, TN, VA).

Required skills

• CRM use (HubSpot mentioned) to manage data and follow-up.
• Clear, concise, personalized writing.

What we offer

• Annual salary of $60,000 - $80,000 USD, depending on experience, skills and location, with eligibility for the company incentive program.
• 12 paid holidays, flexible vacation, up to 14 days of paid sick leave and up to 16 weeks of paid parental leave.
• 401k retirement plan with employer contributions vested immediately, medical, dental, vision and life insurance, pet insurance.