Marketing Strategy Senior Consultant

About the role

Deloitte Digital is hiring a Marketing Strategy Senior Consultant to help clients turn business objectives into customer-focused marketing strategies and the functional requirements that bring them to life. It is a strategy-to-delivery role covering discovery, marketing funnel audits, journey and campaign design, requirements, testing and adoption. The consultant works with CMOs, marketing operations leaders and technology teams on marketing operations transformations, campaign and journey redesigns, and martech selection and implementation. Recruiting ends on January 30, 2027.

Key responsibilities

• Lead stakeholder workshops and discovery sessions to assess marketing operations, audit funnels and identify performance gaps and growth opportunities.
• Define positioning, target audience and ICP frameworks, segmentation models, campaign architecture and multi-channel customer journeys.
• Design lead-nurturing workflows and personalization strategies connecting marketing, sales and customer data.
• Translate business and marketing objectives into functional requirements, user stories, acceptance criteria, process flows and platform requirements.
• Analyze market trends, campaign performance and customer analytics to benchmark results, build the business case and recommend actions that improve ROI.
• Identify where automation and AI-enabled capabilities can improve performance and help clients prioritize them in a roadmap.
• Prepare and present executive-ready recommendations, roadmaps and strategy materials to client leadership.
• Lead or support UAT, functional documentation, change management and training.
• Mentor analysts and consultants and contribute to proposals, reusable assets and practice growth.

Required profile

• Bachelor's degree in Marketing, Business Administration, Information Systems or a related field.
• 5+ years of experience in marketing consulting, digital transformation, business analysis or marketing technology implementation.
• 3+ years using CRM or marketing automation platforms such as Salesforce Marketing Cloud, Pardot, HubSpot or Marketo.
• 2+ years facilitating stakeholder workshops and turning business requirements into functional specifications, user stories and acceptance criteria.
• 2+ years analyzing campaign metrics and customer data, in Agile or Scrum environments with Jira or Azure DevOps.
• Able to travel about 50% on average.
• Preferred: marketing funnel audits, UAT support, CDP or first-party data exposure, AI use cases in marketing, mentoring experience and relevant certifications.

Required skills

• Salesforce Marketing Cloud, Pardot, HubSpot or Marketo
• Jira or Azure DevOps
• Agile or Scrum

The wage range is estimated at $110,700 to $218,300, depending on factors such as experience and certifications. Limited immigration sponsorship may be available.