Marketing / Merchandising Specialist

About the role

Fruit of the Loom is hiring an on-site Marketing / Merchandising Specialist in Nashville, TN. The role supports business unit growth and profitability by turning brand, product and customer priorities into well-executed marketing programs. It coordinates cross-functional work, supports product and creative execution, analyzes business performance and develops recommendations that improve project delivery, retailer readiness, margin, inventory and forecast alignment. Travel to the Global Headquarters in Bowling Green, KY is required during on-boarding.

Key responsibilities

• Deliver marketing initiatives on time, keeping project status, risks and action items visible to teams
• Ensure new styles, costing packets, PLM inputs and product setup milestones are accurate and complete, and escalate design issues to the right owners
• Turn packaging, display, promotional, eCommerce and retailer needs into clear creative requests and approved deliverables
• Support influencer campaigns and VF.com content management, and complete approvals accurately and quickly
• Provide weekly and monthly reporting, organize sales trends, inventory signals and pricing data, and communicate insights and action plans
• Create presentations and materials for internal alignment, customer sell-in, new product introductions and planogram recommendations
• Track packaging and display investments, validate invoices and recommend forecast or inventory actions based on retail sales trends

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field
• 1-3 years of apparel, consumer packaged goods, marketing, digital, merchandising or brand/product experience, or 3-5 years of general marketing, digital, merchandising or brand management experience
• Strong understanding of the marketing mix (product, pricing, promotion, distribution, customer strategy)
• Ability to manage multiple projects, deadlines and stakeholders with attention to detail
• Demonstrated analytical capability and sound judgment

Required skills

• Microsoft Office Suite, including Excel, PowerPoint and Word
• Verbal, written and presentation skills

What we offer

• Competitive pay
• Medical, dental, vision, life and disability insurance
• Vacation and paid holidays
• 401(k)
• Employee Assistance Program