Editorial & Creative Director

About the role

Fruit of the Loom is looking for an Editorial & Creative Director for an on-site role in Nashville, TN. The Brand Content Manager shapes and protects the written and visual expression of the Fruit family of brands across digital consumer touchpoints, turning brand and business priorities into platform-ready narratives that strengthen brand health, relevance, engagement and sales. Travel to the Global Headquarters in Bowling Green, KY is required during on-boarding.

Key responsibilities

• Deliver compelling, platform-agnostic content that drives relevance, engagement and conversion, and set distinct written and visual standards for each brand
• Maintain an integrated editorial calendar and improve brief-to-publishing speed and predictability
• Keep brand voice, visual identity and positioning consistent across digital content, using recurring channel audits
• Turn emerging trends into prioritized tests with clear hypotheses and success measures
• Build and lead a team of seven creative resources and a network of creative partners
• Create a scalable content operating system linking editorial plans, workflows, asset management, publishing tools, analytics, SEO/GEO and social media management

Required profile

• Bachelor's degree in journalism, communications, marketing, business administration or a related field; equivalent experience may be considered
• 6+ years of progressive experience in brand journalism, editorial leadership, content marketing or a related field
• Proven success leading creative teams and managing on-set or live productions
• Experience partnering across e-commerce, Brand Communications, Brand Marketing, Sales, agencies, vendors and retail partners
• Ability to travel and work the hours needed for production schedules and deadlines

Required skills

• Exceptional writing, editing, interviewing and storytelling skills; videography and/or photography expertise preferred
• Photo and video editing tools, and content creation and editing platforms
• Content management, workflow management, digital asset management, web analytics, SEO/GEO and social media management systems
• Data interpretation and translation into actionable content plans; consumer retail experience preferred

What we offer

• Competitive pay
• Medical, dental, vision, life and disability insurance
• Vacation and paid holidays
• 401(k)
• Employee Assistance Program