Product Marketing Manager

About the role

Fruit of the Loom is hiring an on-site Product Marketing Manager in Nashville, TN. The role owns the performance of an assigned brand or business area, turning consumer, customer, financial and marketplace insights into strategies that grow revenue, improve profitability and strengthen brand equity. It leads cross-functional work across product portfolio, pricing, promotions, forecasting, communications and budget management, and includes travel to the global headquarters in Bowling Green, KY during on-boarding.

Key responsibilities

• Deliver brand and category plans that support volume, profit, share, margin and retailer growth, and monitor performance to close gaps and accelerate growth.
• Define seasonal and long-range product roadmap priorities, partnering with Merchandising, Design, Sales and Planning, and evaluate assortment performance to optimise SKU productivity.
• Develop pricing, trade and consumer promotion recommendations that meet brand and retailer target margins, and manage promotion strategy and post-event analysis.
• Use business analytics, forecasting reports and performance metrics to recommend actions and present clear business updates to leadership.
• Lead projects and initiatives from concept through execution, integrating brand communications and media priorities, and resolve barriers and escalate risks.
• Build a high-performing marketing team through coaching, feedback, stretch assignments and accountability.

Required profile

• Bachelor's degree in Marketing or a related field; MBA preferred.
• 5+ years of consumer marketing experience with ownership of brand, category or business results.
• Experience developing marketing strategies across product, pricing, promotion and distribution.
• Financial acumen, including budgets, P&L drivers, margins and data-informed recommendations.
• Ability to lead cross-functional work with internal teams, agencies and external partners.
• Strong verbal, written and presentation skills, and leadership capability including coaching and team development.

Required skills

• Proficiency with Microsoft Office Suite, including Excel, PowerPoint and Word.
• Business analytics, forecasting and presentation skills.

What we offer

• Competitive pay.
• Medical, dental, vision, life and disability insurance.
• Vacation and paid holidays.
• 401(k).
• Employee Assistance Program.