Manager, Performance Marketing, Ad Tech & Measurement

About the role

Airwallex, the AI-native financial operating system used by more than 675,000 businesses, is hiring a Manager, Performance Marketing, Ad Tech & Measurement. You will own full-funnel B2B brand performance across programmatic display and video, CTV, YouTube, LinkedIn, Meta and emerging channels, connecting upper-funnel media to qualified pipeline and revenue. You will also build and manage the campaign infrastructure and measurement systems behind the work.

Key responsibilities

• Own full-funnel B2B brand performance and connect upper-funnel media to qualified pipeline and revenue.
• Build and manage campaign infrastructure and measurement systems, including campaign architecture, audience strategy, budgets, pacing, frequency, creative optimization, tagging, first-party audiences, lead enrichment and signal flows between media platforms, Marketo, Salesforce and analytics.
• Investigate lead and account-level data, develop leading indicators of lead quality and use AI and analytical approaches to make smarter investment decisions.
• Design measurement and incrementality frameworks, build feedback loops between media performance and downstream outcomes, and partner with Marketing Operations, RevOps, Data Science, Analytics and technical teams.
• Work from the San Francisco office three days a week.

Required profile

• 5+ years of experience in B2B performance marketing, brand performance, programmatic media, demand generation or a related discipline.
• Proven experience connecting upper-funnel media to qualified leads, pipeline and revenue through full-funnel campaign strategy and measurement.
• Strong analytical and problem-solving skills, and excellent cross-functional communication.
• Preferred: experience with first-party audience activation, lead enrichment, firmographic and account data, and CRM-to-media integrations; experience designing incrementality tests, lift studies, geo experiments or holdouts; experience using AI, machine learning or predictive scoring; experience building scalable measurement frameworks and campaign QA processes; experience in a complex B2B SaaS, fintech, payments or enterprise technology environment.

Required skills

• DV360 and programmatic media (campaign architecture, insertion orders, line items, audience targeting, pacing, frequency, optimisation)
• CTV and digital advertising measurement (impression tracking, view-through, conversion tracking, attribution)
• Google Tag Manager, including tagging requirements, QA, troubleshooting and data validation
• Marketo and Salesforce, and how media, lead, account, opportunity and attribution data connect across the funnel