Growth Marketer, T:0

About the role

Airwallex, the AI-native financial operating system used by more than 675,000 businesses, is hiring a Growth Marketer for its T:0 product, an AI-native accounting platform. You will build T:0's growth engine from the ground up, bringing the right people to the website and keeping them engaged. The role covers paid acquisition, measurement, landing pages, conversion rate optimization, lifecycle marketing, distribution, technical SEO and organic social, and you will work directly with the CEO, Chief of Staff, Product Marketer and Founding GTM hire.

Key responsibilities

• Own paid acquisition: budget pacing, channel mix, creative testing, reporting and agency performance
• Build the measurement foundation: pixels, UTM conventions, event tracking and attribution
• Ship landing pages and improve conversion from click to signup through page, form, CTA and experiment optimization
• Build and run lifecycle marketing programs covering onboarding, nurture and re-engagement, owning sequences, triggers and metrics
• Expand distribution across the T:0 newsletter and other owned channels, and own technical SEO and organic social publishing
• Deliver a clear weekly read on what is working, what isn't and what is being changed

Required profile

• 3+ years in growth, performance marketing, demand generation or a similar hands-on role; personal shipped work matters more than where it was done
• Comfortable running paid campaigns yourself, from build to optimization
• Preferred: experience marketing to founders or early-stage startups, and having built lifecycle programs from zero
• Genuinely analytical, able to interpret numbers and act quickly
• Preferred: aggressive use of AI tools, experience managing an agency or vendor, and comfort with ambiguity

Required skills

• Tag managers, UTM hygiene and analytics tools
• A CMS or landing page builder (Webflow is used); HubSpot for marketing automation

The role is based in the San Francisco office three days a week. Applicants should apply through the company's careers site or official LinkedIn page.