Manager, Marketing Operations, America

About the role

Airwallex, the AI-native financial operating system used by more than 675,000 businesses, is hiring a Manager, Marketing Operations, America. Marketing Operations turns account-based marketing strategy into well-run, measurable campaigns, working with Marketing and Sales teams worldwide to improve customer acquisition, engagement and retention. The role is based in the San Francisco office three days a week.

Key responsibilities

• Own the technical execution of automated B2B marketing campaigns in Marketo, including email templates, workflows, segmentation, automation rules, lead nurturing, drip campaigns and triggered communications.
• Build and activate target account audiences in Demandbase, Hightouch, Salesforce and Marketo, feeding them into LinkedIn, Google Ads and Meta Ads.
• Create landing pages with existing templates and set up Outreach.io sequences and post-event automation.
• Run the webinar registration and routing system, QA lead routing after each upload, and catch errors before they reach sales.
• Support mass-email infrastructure tasks such as warming additional sending domains and inboxes, without owning the underlying architecture.
• Provide day-to-day support to the US Marketing and Sales teams across Marketo, Salesforce, Outreach and Hightouch, following playbooks and best practices.
• Flag ambiguous or risky sends, including segments containing existing customers or accounts owned by other regions, and ensure ABM activity complies with data privacy regulations such as GDPR and internal security policies.

Required profile

• 5+ years of experience with marketing automation tools and CRM systems, especially in a B2B environment.
• Track record of partnering with Marketing and Sales to deploy successful account-based marketing campaigns.
• Strong analytical, data-driven approach and attention to detail; strong communication and collaboration skills.
• Portfolio of landing pages, email campaigns or other digital marketing assets, to be shown during the interview.
• Preferred: experience with Hightouch or a similar CDP, Adobe Marketo Engage certification, and basic SQL.

Required skills

• Marketo and Salesforce
• HTML, CSS, JavaScript and email design
• Outreach, Demandbase, Hightouch, Contentful or similar MarTech platforms