Lead, Growth Marketing

About the role

Redis is looking for a senior leader to own and grow its digital surface for both AI agents and human developers. You will define strategy, lead execution, and measure outcomes across website, SEO, AI‑driven search, and conversion pathways.

Key responsibilities

• Set and execute the strategy for how agents and humans discover, evaluate, and convert on Redis’s website, documentation, and AI‑driven surfaces.
• Build a low‑friction, agent‑led journey that enables account creation in a single session.
• Own SEO, AEO, and GEO initiatives to ensure accurate representation in search engines, answer engines, generative search, and coding agents.
• Define website information architecture, content pathways, and contextual conversion models in partnership with engineering.
• Lead CRO and experimentation programs across high‑intent pages and sign‑up flows.
• Design and maintain a measurement system linking discovery signals to account creation, activation, and pipeline.
• Direct external contractors and agency partners, setting priorities and reviewing output.
• Collaborate with content, developer relations, product, paid media, and executive leadership to align the digital growth engine.

Required profile

• 7+ years of digital growth or GTM marketing experience, preferably in high‑growth B2B SaaS, infrastructure, or AI‑adjacent companies.
• Proven track record of building or significantly improving digital growth systems from scratch.
• Deep experience owning website strategy, organic growth, and conversion optimization.
• Experience developing integrated SEO/AEO/GEO strategies for traditional and generative search.
• Strong analytical judgment with a history of running CRO experiments and defining measurement frameworks.
• Ability to communicate strategy to executives and execute hands‑on campaigns quickly.

Required skills

• Search Engine Optimization (SEO)
• AI‑driven Answer Engine Optimization (AEO)
• Generative Engine Optimization (GEO)
• Conversion Rate Optimization (CRO) and A/B testing
• Data‑driven measurement and analytics
• Use of AI tools for research, planning, and optimization

What we offer

• Competitive salary and equity grants
• Unlimited time off
• Comprehensive health, dental, vision coverage and 401(k) plan
• Home internet and phone stipend
• Learning and development opportunities
• Frequent team celebrations and recreation events