Founding Lifecycle Marketing Leader

About the role

Reevo is building a unified sales stack and needs a founding Lifecycle Marketing Leader to design and execute a coordinated communication system across the entire customer journey, from cold outreach to expansion.

Key responsibilities

• Map and define the full lifecycle communication strategy, identifying gaps and prioritising builds.
• Own the cold outbound program, including sequencing, copy, targeting and deliverability, in close partnership with Sales.
• Develop prospect and lead nurture programs that drive pipeline contribution and re‑engage cold leads.
• Design and manage onboarding communications, accountable for activation rates.
• Drive engagement and expansion initiatives using product usage and CRM data to generate upsell pipelines.
• Orchestrate multichannel journeys across email, in‑app and other channels with segmentation, suppression rules and real‑time reporting.

Required profile

• 8+ years of lifecycle, email or CRM marketing experience in high‑growth AI or B2B SaaS companies.
• Proven track record building end‑to‑end lifecycle programs from scratch and delivering measurable results.
• AI‑first mindset with concrete examples of using AI to accelerate copywriting, segmentation and analysis.
• Strong analytical ability to pull data, run cohort analyses and tie metrics to activation, retention and pipeline.
• High agency, low ego and a bias for action in ambiguous, fast‑moving environments.

Required skills

• Deep hands‑on expertise with journey orchestration: segmentation, triggers, suppression logic and deliverability across email and in‑app.
• Fluency with modern marketing automation platforms and integration of product usage and CRM data.
• Proficiency with Notion and AI tools for process automation.
• Excellent copywriting skills for email sequences and onboarding communications.

What we offer

• Highly competitive base salary, bonus structure and early‑stage equity.
• Comprehensive health, dental and vision benefits plus generous paid time off.
• Career advancement paths, mentorship and continuous professional development.
• Dynamic, collaborative culture where contributions have immediate impact.