Director of SEO & Answer Engine Optimization

About the role

Tamara Group is seeking a senior leader to own and expand its organic search practice. As Director of SEO & Answer Engine Optimization (AEO), you will shape strategy across traditional SEO and emerging AI‑driven answer platforms, ensuring clients achieve visibility in both blue‑link results and AI‑generated answers.

Key responsibilities

• Lead, mentor, and grow a team of organic search managers, setting performance goals and fostering continuous learning.
• Define and execute an overarching SEO & AEO strategy for multiple high‑profile client accounts, aligning initiatives with business objectives and revenue targets.
• Analyze data from Google Search Console, GA4, and enterprise SEO tools (SEMrush, Ahrefs, Conductor, BrightEdge) to drive strategic adjustments and executive reporting.
• Collaborate with paid media, content, creative, and engineering teams to embed SEO & AEO best practices throughout the digital experience.
• Present strategy, performance, and competitive insights to senior client stakeholders in a clear, ROI‑focused manner.
• Lead technical SEO programs covering site architecture, Core Web Vitals, mobile optimization, crawl health, and advanced schema markup.
• Experiment with and scale AEO tactics, optimizing content and structured data to earn citations within AI‑generated answers and establishing new KPIs for LLM visibility.

Required profile

• Proven senior‑level experience leading organic search teams in an agency environment.
• Strategic thinker who can translate business goals into measurable search outcomes.
• Strong communication skills with the ability to influence senior stakeholders.
• Passion for staying at the forefront of search technology, including AI‑driven answer engines.

Required skills

• Google Search Console
• GA4 (Google Analytics 4)
• SEMrush
• Ahrefs
• Conductor
• BrightEdge
• Core Web Vitals optimization
• Advanced schema markup and structured data implementation

What we offer

• Opportunity to shape a cutting‑edge organic search practice within a fast‑moving, culturally plugged‑in agency.
• Collaborative environment with cross‑functional teams.
• Leadership visibility with senior client and agency executives.