Digital Marketing Specialist

About the role

We are seeking a Digital Marketing Specialist to develop, manage, and optimize digital campaigns across multiple platforms. The role focuses on tracking performance, implementing advanced analytics, and ensuring data‑driven marketing effectiveness.

Key responsibilities

• Set up, manage, and optimize tracking tags using Google Tag Manager across various digital properties.
• Implement and manage Facebook Pixel, Google Analytics 4, and other tracking tools for accurate performance measurement.
• Develop and manage paid search, social media, and display advertising campaigns.
• Collaborate with web developers to ensure proper tag implementation and troubleshoot issues.
• Create reports and dashboards to monitor traffic, conversions, ROI, and other KPIs.
• Conduct A/B testing to improve ad performance and conversion rates.
• Work with cross‑functional teams to support marketing initiatives and ensure proper attribution across channels.
• Stay current with trends and best practices in digital marketing, analytics, and tracking technologies.

Required profile

• 3+ years of experience in digital marketing with a focus on tag management and performance tracking.
• Strong understanding of conversion tracking, attribution, and event tagging.
• Experience managing campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
• Excellent problem‑solving and troubleshooting skills, especially for tag and pixel implementations.
• Ability to communicate technical concepts to non‑technical stakeholders.

Required skills

• Google Tag Manager
• Google Analytics 4
• Meta Pixel (Facebook/Instagram)
• Google Ads
• Meta Ads
• LinkedIn Ads
• HTML
• JavaScript

What we offer

• Medical, vision, dental, life and disability insurance for contract/temporary professionals.
• Eligibility to enroll in the company 401(k) plan.