Director, Global Performance Marketing

About the role

Airwallex, the AI-native financial operating system used by more than 675,000 businesses, is looking for a strategic, data-driven marketing leader to head its global Performance Marketing function. The role oversees strategy, channel performance, investment efficiency and innovation across paid search, paid social, display and emerging digital platforms, and defines how the company acquires and converts customers. It is based in San Francisco.

Key responsibilities

• Own the global performance marketing strategy, including channel mix, audience frameworks and investment models.
• Set quarterly and annual growth objectives across paid search, paid social, display and emerging channels.
• Lead budget planning, pacing and forecasting in line with Finance and Revenue goals.
• Develop testing frameworks for creative, targeting and messaging, and partner with regional directors for localized execution.
• Own performance KPIs such as CAC, LTV:CAC, pipeline contribution and ROI.
• Oversee multi-channel execution and optimization across Google, LinkedIn, Meta, YouTube and programmatic platforms, and set best practices for bidding, automation and measurement.
• Partner with SEO, Web and Lifecycle teams to build cross-channel journeys, and with Brand, Product Marketing and Creative to align campaigns with product launches.
• Build attribution models and multi-touch dashboards (GA4, Looker, Tableau) with Analytics and RevOps, and implement value-based bidding, offline conversion imports and CRM integrations (Salesforce, Marketo).
• Run incrementality testing, holdout analysis and cohort-based CAC tracking, and evaluate emerging AI and automation tools.
• Build and lead a global team of channel managers, strategists and analysts, and mentor and coach the team.

Required profile

• 10+ years of experience in Performance Marketing or Growth with a strong record of measurable business impact.
• Bachelor's or Master's degree in Statistics, Business Analytics, Computer Science, Data Analytics or a related field.
• Preferred: experience leading multi-region or global marketing teams, familiarity with AI-driven creative and media automation, and understanding of pipeline contribution and B2B demand-gen attribution.

Required skills

• Deep understanding of paid media ecosystems, marketing automation and analytics infrastructure.
• Proven ability to manage multi-million-dollar global media budgets.
• Strong analytical skills, including data modeling, forecasting and investment decision-making.
• Exceptional leadership, communication and stakeholder management skills.