Director, Brand Media

About the role

The Director of Brand Media will lead global brand media strategy, planning and execution to build awareness, shape perception and drive long‑term equity. Reporting to the Senior Director of Digital Marketing, this role owns U.S. brand media while establishing global frameworks.

Key responsibilities

• Architect holistic, multi‑channel brand media strategies across TV, OOH, print, radio, CTV, paid social, online video, digital audio and high‑impact display.
• Lead relationships with global media agencies, publishers and technology platforms to negotiate and maximize investment value.
• Manage multi‑million‑dollar annual brand media budgets and allocate spend dynamically across channels.
• Partner with Marketing Analytics to build brand attribution models, Brand Lift Studies, Media Mix Modeling and incrementality frameworks.
• Collaborate with Brand Strategy, Creative, Social, PR and Performance Marketing to deliver unified campaign ecosystems.
• Identify, pilot and scale innovative ad formats, emerging platforms and novel partnerships.
• Mentor and manage a high‑performing media team, fostering a culture of innovation and data rigor.

Required profile

• 8+ years of progressive media strategy and execution experience, with at least 3+ years in a senior leadership role.
• Proven success leading large‑scale, integrated brand media campaigns with multi‑million‑dollar budgets.
• Deep familiarity with both traditional (broadcast TV, premium OOH) and modern digital channels (CTV, programmatic, paid social, creator/influencer media).
• Hands‑on experience with Media Mix Models, Brand Health Tracking, Multi‑Touch Attribution and A/B testing.
• Exceptional cross‑functional collaboration skills and executive presence.

Required skills

• Media Mix Modeling (MMM)
• Brand Lift Studies (BLS)
• Multi‑Touch Attribution (MTA)
• A/B testing methodologies
• CTV, programmatic buying, paid social platforms

What we offer

• Hybrid work schedule (3 days onsite per week in San Francisco).
• Salary range $167,300 – $245,400 per year.
• Base pay, incentive plans, 401(k) matching, paid leave, health insurance, product discounts and other benefits.