Digital Marketing Strategist – Paid Social & Search

About the role

OrthoSynetics is seeking a Digital Marketing Strategist to join its digital advertising team. The role focuses on planning, executing, and optimizing paid social and paid search campaigns for healthcare clients.

Key responsibilities

• Develop, manage, and optimize multiple Facebook and Instagram ad campaigns.
• Perform daily account management for paid social accounts, including campaign creation and performance monitoring.
• Leverage analytics insights to adjust campaigns and improve outcomes.
• Generate weekly and monthly client reports, analyze effectiveness, and provide actionable recommendations.
• Assist in ad copy creation, guide creative assets, and set performance goals with account managers.
• Build, launch, and optimize paid search campaigns across search engine platforms.
• Conduct keyword research, bid management, ad copy testing, and landing‑page optimization.
• Collaborate with team members to develop ROI‑focused tactical plans.

Required profile

• Minimum 4 years of paid media strategy, execution, and reporting experience, preferably at an advertising agency.
• Healthcare industry experience is a plus.
• Proven ability to manage moderate to large‑scale paid media accounts and meet client goals.

Required skills

• Facebook Ads
• Instagram Ads
• Google Ads (Search & Display)
• PPC campaign management
• Analytics platforms for performance tracking
• Keyword research and bid management

What we offer

• Medical, Dental, and Vision insurance
• 401(k) retirement plan
• Short‑term disability and critical illness coverage
• Paid parking for corporate employees
• $20,000 complimentary life insurance policy