Digital Marketing Specialist

About the role

The Digital Marketing Specialist will design, launch, and optimise multi‑channel campaigns that drive qualified traffic, engagement and pipeline for a fast‑growing technology business. Working closely with demand generation, product marketing, sales and design, you will translate audience insights and product messaging into measurable results.

Key responsibilities

• Plan, execute and manage paid campaigns on Google Ads, LinkedIn Campaign Manager, Meta Ads and email platforms, handling briefs, audiences, budgets and timelines.
• Build and optimise landing pages, forms and email journeys using HubSpot, Marketo or similar tools.
• Monitor performance in GA4, Google Search Console, ad platforms and CRM; produce regular reports on traffic, MQLs, conversion rates, CAC and pipeline contribution.
• Conduct keyword research and implement on‑page SEO improvements across website and content assets.
• Maintain the editorial and social publishing calendar, coordinating writers, designers and subject‑matter experts.
• Run A/B tests on subject lines, ad creative, landing‑page copy, calls‑to‑action and audience segments, documenting findings and recommendations.
• Ensure proper campaign tracking, UTM standards, lead routing and marketing operations documentation in partnership with revenue operations.

Required profile

• 1‑3 years of hands‑on digital marketing experience, preferably in a B2B or B2C technology environment.
• Strong analytical ability to interpret funnel metrics, build performance reports and recommend channel optimisations.
• Clear written communication and proven project‑management skills across multiple campaigns and stakeholders.
• Bachelor’s degree in marketing, communications, business or related field, or equivalent practical experience.

Required skills

• Google Ads
• LinkedIn Campaign Manager
• Meta Ads
• GA4 (Google Analytics)
• Google Search Console
• HubSpot
• Marketo
• Salesforce
• SEO tools (Ahrefs, Semrush)
• Looker Studio
• HTML/CSS