Marketing Supervisor

About the role

The Marketing Supervisor will lead and execute the firm’s day‑to‑day marketing efforts while shaping strategies that drive brand awareness, qualified leads, and growth. This hands‑on position requires strong analytical, digital marketing, and SEO expertise to turn data into actionable strategies and measurable results.

Key responsibilities

• Develop and execute the firm’s annual and quarterly marketing strategy, goals, campaigns, and performance targets.
• Manage the annual marketing budget, optimizing spend based on cost per lead, acquisition, conversion rates, and ROI.
• Analyze marketing performance data, trends, and lead sources to identify opportunities for increased qualified leads and conversions.
• Establish KPIs, monitor performance, and present actionable recommendations to leadership.
• Serve as primary contact for SEO and digital marketing vendors, managing strategy, deliverables, and results.
• Implement SEO strategies, including keyword optimization, website content, landing pages, local search, and Google Business Profile.
• Supervise the Marketing Coordinator, setting priorities, providing coaching, and ensuring timely completion of work.
• Create and manage social media and digital content such as graphics, short‑form videos, employee features, and client testimonials.
• Produce, edit, and distribute the monthly newsletter while monitoring engagement.

Required profile

• Fluent in English and Spanish.
• Bachelor’s degree in Marketing, Communications, Business, Data Analytics or related field (or equivalent experience).
• 3–5 years of progressive marketing experience, including digital marketing, SEO, analytics, and campaign management.
• At least 2 years of supervisory experience.
• Proven experience implementing and evaluating SEO strategies.
• Experience with Google Analytics, Google Search Console, Google Business Profile, or comparable tools.

Required skills

• SEO strategy and execution
• Digital marketing campaign management
• Google Analytics
• Google Search Console
• Google Business Profile
• Website and marketing analytics platforms
• Dashboard creation and KPI reporting
• Social media content creation (graphics, short‑form video)

What we offer

• Compensation starting at $1,500 per month
• Bonus potential