Sales Director, National Retailers

About the role

Eastland Food Corporation is expanding its retail footprint for authentic Asian food brands. The Sales Director, National Retailers will lead growth and business development across major supermarket chains and mass retailers such as Target and Walmart. This senior leader will drive new distribution, manage broker networks, and bring the portfolio to millions of shoppers.

Key responsibilities

• Build and execute sales strategies to enter national supermarket banners, mass retailers, and regional grocery chains.
• Deliver compelling buyer presentations, line reviews, and category growth pitches to major accounts.
• Partner with retail buyers to launch line extensions, seasonal promotions, and high‑velocity SKUs.
• Direct external broker partners to ensure effective store‑level execution and regional distribution.
• Collaborate with Purchasing, Supply Chain, and Marketing to align inventory forecasts and promotional schedules.
• Analyze category sales data and market trends to identify new channels and high‑margin opportunities.
• Manage promotional budgets, trade spend, and customer margin structures for sustainable growth.
• Lead, mentor, and develop a high‑performing sales team, overseeing recruitment, onboarding, and performance management.

Required profile

• 7+ years of sales experience in consumer packaged goods, with a proven record selling food or beverage products to national retailers.
• Established buyer relationships within supermarket chains, mass merchandisers, or major grocery co‑ops.
• Strong understanding of retail trade spend, promotional planning, category management, and food distribution workflows.
• Excellent communication, negotiation, and presentation skills with a relationship‑first approach.
• Bachelor’s degree in Business, Marketing, or related field (or equivalent CPG experience); willingness to travel 25‑35% for buyer meetings and trade shows.

What we offer

• Health insurance (medical, dental, vision)
• 401(k) plan with company matching
• Paid time off – 15 days per year plus holidays
• Flexible working hours and hybrid remote option
• Professional development opportunities and employee wellness programs