Vice President, Marketing

About the role

First Book, a nonprofit social enterprise distributing books and educational resources to under-resourced communities, is seeking a Vice President of Marketing to lead its marketing function. Reporting to the Chief Revenue Officer, the role advances the organization's growth strategy and strengthens its Go-To-Market approach to support revenue, partnership, membership and Marketplace growth. It serves as the strategic marketing partner to the five primary revenue and member-growth functions and leads partnership offer architecture and pricing strategy.

Key responsibilities

• Develop and lead an integrated marketing strategy aligned with growth, revenue, membership, Marketplace and impact priorities.
• Steward brand standards, voice, visual identity, tone, positioning and external representation, and ensure all external communications follow them.
• Act as marketing partner to Strategic Alliances, Nonprofit Partnerships, Development, Community/Member Engagement and Marketplace, and build scalable GTM frameworks.
• Design partnership offer architecture and pricing, including tiers, deliverables and full-cost recovery models, in collaboration with Finance, Operations and the CRO.
• Grow the marketing team from about three to six to seven people, defining roles, processes and performance expectations.
• Set Marketing OKRs, define how marketing contributes to revenue and growth, and build dashboards tracking campaign performance, brand metrics, pipeline and ROI.
• Build strong relationships across Revenue, Programs, Operations, Finance, Research & Insights and others, bringing audience and market perspective to organizational planning.

Required profile

• Bachelor's degree in marketing, communications, business, nonprofit management or a related field; equivalent education and experience considered.
• 10+ years of progressive marketing experience, including at least 3-4 years in a senior leadership capacity.
• Demonstrated success building, rebuilding or substantially evolving a marketing function.
• Experience establishing brand standards, messaging architecture, marketing infrastructure, team structures and performance expectations.
• Deep expertise in B2B or hybrid B2B/B2C marketing, including institutional partners, corporations, foundations and funders.
• Understanding of full-cost recovery and value-based pricing, and of corporate partnership environments such as CSR, corporate giving and sponsorship.