Vice President, Creative Director, Copy

About the role

Princeton10 is looking for a Vice President, Creative Director, Copy to lead its copy discipline and play a key role on the creative leadership team. You will set the direction for copy across the agency, ensuring creative excellence, strategic clarity, regulatory fluency and flawless execution, and report to the Managing Partner, Creative or another executive leader.

Key responsibilities

• Set the vision, priorities and standards for the copy discipline, translate agency goals into departmental objectives and represent Copy on the leadership team.
• Set standards for concept development, messaging, storytelling and execution across digital, print, video, motion and experiential work, and establish review and approval practices.
• Lead, coach and develop copywriters, editors and copy leaders, manage the department budget and forecast demand with Project Management and Operations.
• Represent Copy in senior client presentations, advise on priority accounts, and lead or support new business pitches and account expansion.
• Evaluate emerging technologies such as AI and champion responsible innovation in a highly regulated industry.

Required profile

• 15+ years of copy/creative experience in pharmaceutical, healthcare or highly regulated advertising, with at least 5 years in a senior leadership role.
• Experience leading brand planning with clients with budgets in the $3M-$10M range.
• Proven track record of leading and developing creative teams.
• In-depth knowledge of pharmaceutical regulations and industry trends.

Required skills

• Strong portfolio of pharmaceutical or life sciences work, including DTC and HCP concepts.
• Resource planning, staffing decisions, budgets and commercial factors affecting agency delivery.
• Strong communication, presentation and client-facing skills.