Therapeutic Area Marketer, Alzheimer's Disease

About the role

As Genentech prepares its neurodegeneration portfolio to launch in the U.S., this strategic marketer will be central to educating and partnering with U.S. customers so that patients and caregivers living with Alzheimer's disease receive better care and support. The role reports to the Executive Marketing Director, Neurodegeneration, and is based in South San Francisco, CA, on a hybrid schedule of three days per week on campus.

Key responsibilities

• Set and guide the overall therapeutic area and brand strategy (market boundaries, brand vision, positioning, differentiation) with the Customer Marketer, and translate it into customer strategies
• Lead market and competitor analysis, define the market, set brand positioning and inform portfolio trade-off decisions
• Coordinate clinical and non-clinical brand strategy with cross-functional partners
• Help define the customer journey and identify key stages, segments, behaviors and drivers of decision-making
• Ensure launch readiness, including competitive assessment, TPP development and other pre-launch activities, and drive ongoing TA activities such as forecasting and competitive preparation
• Prioritize business opportunities aligned with brand goals, including health equity considerations
• Deliver compliant, high-quality brand execution across patients, providers and organized customers, and communicate brand strategy to networks and partners including field teams
• Work autonomously, identify internal partners and pursue continuous professional development in marketing technology and platforms

Required profile

• Bachelor's degree; two years of marketing experience or one year of marketing experience plus an MBA
• Minimum five years of work experience, with three years of commercial experience (market access, marketing, sales or customer insights) and/or strategic consulting experience
• Experience interpreting and applying market, customer, product or competitor data, and measuring success with metrics
• Track record of strategic decision-making, innovation, problem-solving and navigating uncharted territory
• Preferred: MBA or other graduate-level degree, marketing experience in relevant industries, and experience in managed care, pharmaceutical or biotech customer engagement
• Preferred: familiarity leading cross-functional governance meetings and experience in Alzheimer's disease marketing, including direct work with neurologists

What we offer

• Expected salary range of $161,800 - $300,600, depending on experience, qualifications and location
• A discretionary annual bonus may be available
• The position qualifies for the benefits described in the original listing