Senior Manager, Demand Generation

About the role

Ryan is looking for a Senior Manager, Demand Generation to develop and lead integrated demand generation strategies that drive pipeline growth and revenue for its tax.com SaaS business. The role defines target audiences, messaging, channel mix and multi-touch campaigns in partnership with Product Marketing, Creative, Digital Marketing and Communications, and works closely with Sales, Marketing Operations and agency partners to optimize performance against pipeline goals.

Key responsibilities

• Build and maintain the annual demand generation strategy, including goals, channel mix, budget allocation and KPIs by lead source.
• Own integrated campaign planning and audience strategy, including messaging and offers, and maintain a rolling six-month campaign calendar.
• Conduct quarterly competitive landscape reviews and recommend new programs, offers and channel investments.
• Lead campaign planning across digital and events, and define campaign requirements including audience, offer, messaging and tracking.
• Develop nurture programs, content strategy and conversion-focused offers to generate and progress net-new leads.
• Define MQL/SQL criteria and lead scoring, and evaluate channel and campaign performance to reallocate investment.
• Partner regularly with Sales on pipeline planning, account targeting and lead quality, and own monthly and quarterly reporting to marketing leadership.
• Leverage AI tools to improve targeting, personalization and optimization, and identify automation opportunities.

Required profile

• Bachelor's degree, preferably in Marketing, Business or Communications, and 7-9 years of experience developing and leading demand generation strategies.
• Proven record of driving measurable pipeline growth and meeting revenue targets.
• Experience partnering across Sales, Product Marketing, Creative, Digital Marketing, Marketing Operations and Communications.
• Hands-on experience owning direct marketing channels early in the career, progressing to end-to-end campaign strategy and execution.
• Strong analytical skills and excellent written and verbal communication skills.

Required skills

• Experience in B2B SaaS or enterprise technology marketing, and account-based marketing preferred; tax industry experience is a plus.
• Comfortable using Salesforce data and reporting with Sales; experience with Pardot, agency-managed and internally owned channels strongly preferred.

What we offer

• Hybrid work options and an award-winning culture.
• 14 weeks of 100% paid leave for new parents (adoption included).
• Monthly gym membership or equipment reimbursement, benefits eligibility effective day one, 401K with employer match, tuition reimbursement after one year, fertility assistance program and a four-week company-paid sabbatical after five years.