Director, Medical Digital Engagement - Omnichannel (EPL)

About the role

Genentech's US Medical division is looking for a Director, Medical Digital Engagement - Omnichannel to lead a shift in how medical information reaches customers. The role builds and drives adoption of a seamless, customer-centric digital experience for medical information, clinical trial data, scientific publications and medical resources, and optimizes the online footprint so digital channels support therapeutic area medical plans. It sits within the Medical Activation cross-functional capability team.

Key responsibilities

• Elevate digital customer engagement by increasing the number, frequency and depth of engagement on Genentech medical websites and optimizing the content experience.
• Manage the cross-portfolio medical media plan, keeping it compliant, cost-efficient and aligned with Legal, Regulatory and Compliance, maintaining a non-promotional presence.
• Lead the future state of the integrated medical web presence, including omnichannel orchestration with Field Medical and the Medical Information Call Center, and integration of the full medical content repository for HCP access.
• Develop and run a measurement strategy to measure the impact of web-based digital engagement on medical objectives.

Required profile

• Bachelor's degree in a scientific, medical, communications or digital marketing field.
• 8+ years in digital strategy or engagement within a medical or highly regulated environment.
• Experience with omnichannel orchestration and proven success managing integrated web experiences, media plans and budgets.
• Preferred: advanced degree (PharmD, PhD, MS), 2+ years in Medical Affairs or a closely related pharma/biotech function, and experience with data strategy, digital platforms, user research and clinical trial recruitment tactics.

Required skills

• Digital medical communication principles, web analytics, SEO and UX.
• Familiarity with compliance regulations such as PhRMA and FDA, and working in a matrixed environment.
• Preferred: Adobe, Veeva, Salesforce.

What we offer

• Salary range of $182,100 - $338,300 depending on experience and qualifications; a discretionary annual bonus may be available.
• Hybrid schedule of three days in the office per week, with occasional travel.
• Benefits package (relocation assistance is not available).