Technical Marketing, Growth Manager

About the role

Rootstock Software builds cloud ERP for manufacturers, distributors and supply chain teams, native to the Salesforce platform, and is investing heavily in AI across the product and its go-to-market. It is hiring a technical, hands-on marketer to own paid acquisition and the growth engine behind roughly half of its top-of-funnel pipeline. The role is built around budget ownership: running hundreds of thousands of dollars in Google Ads and AdRoll spend, building pages, experiments and automation in Claude Code, and running technical SEO. It is remote, based in the United States or Canada.

Key responsibilities

• Own paid performance: run Google Ads and AdRoll against the ideal customer profile and target accounts, scale spend and make data-backed decisions.
• Drive technical SEO and conversion: find converting terms and accounts, run experiments and grow top-of-funnel conversion.
• Build in Claude Code: ship and iterate web pages, integrations and automation.
• Measure performance across channels, build reporting and present results to leadership.
• Shape AI and review-site discoverability: manage presence on G2 and similar review sites, including how Rootstock is surfaced by AI tools.
• Support content and campaigns: contribute to case studies, sales enablement collateral and outbound email and LinkedIn sequences.

Required profile

• Ideally 3 to 5 years in growth, digital, paid or performance marketing at a startup or B2B software company, or in an associate-level consulting role.
• Direct ownership of ad spend and paid budgets in Google Ads, AdRoll or similar, with accountability for results.
• Technical, builder mindset: experimenting with Claude Code or similar AI tools, and comfortable with automation, spreadsheets, SQL or scripting.
• Technical SEO experience, including keyword strategy and conversion optimization.
• Analytical, data-driven decision-making, scrappy and high ownership, with executive presence.
• Nice to have: agency or consulting experience, founder or first-marketing-hire background, ERP or supply chain software experience, G2 experience, incrementality or A/B testing, and familiarity with Salesforce or HubSpot.

What we offer

• Remote work; US work authorization required, no visa sponsorship.
• Salary range of $110,000 to $120,000, plus annual bonus and long-term incentive plan.
• Flexible time off, 12 paid holidays, 10 sick days, volunteer time off and paid parental leave.
• Cell and internet stipend.
• 401(k) with 2% employer matching.
• Healthcare with dental and vision, plus life, accident and disability insurance and other voluntary benefits.