Strategic Marketing Manager - Semiconductor & Pharmaceutical Industries

About the role

This Strategic Marketing Manager leads market-driven growth initiatives for the U.S. semiconductor and pharmaceutical industries, reporting to the Industries and Channel Marketing Manager. The role defines and activates strategic marketing programs aligned with ABB Electrification's strategy, positioning ABB as a trusted technology partner. It is a cross-functional role working with commercial, communications, product, marketing, strategy and external industry stakeholders, with a remote/hybrid work model.

Key responsibilities

• Develop and execute segment-specific marketing strategies for the semiconductor and pharmaceutical industries, aligned with ABB Electrification's strategic priorities
• Analyze customer challenges, buying drivers and decision-making processes to inform positioning, value propositions and messaging
• Translate long-term business strategy into go-to-market and campaign strategies with clear objectives and success metrics
• Provide market and competitive intelligence on customer needs, technology trends, regulatory considerations and competitor strategies, and identify emerging segments and opportunities
• Plan, develop and lead integrated marketing campaigns, and partner with commercial and product teams on new business opportunities
• Develop messaging frameworks and content requirements, ensuring consistent positioning across digital, events, content and partner channels
• Represent ABB in key industry organizations regionally and nationally, and act as a thought leader through speaking engagements, panels, white papers and trade events

Required profile

• Bachelor's degree in Business, Marketing, Engineering or a related field
• 12+ years of experience in electrification, power, digital infrastructure or related industries, with marketing, product management, segment leadership or sales experience
• Proven expertise in marketing strategy, market intelligence, customer experience and campaign development/execution
• Ability to work across functions and influence without direct authority, with strong written and verbal communication
• Ability to travel up to 30% within the U.S.

Required skills

• Expert-level Microsoft Office, including Excel, PowerPoint, Outlook and Teams
• Editing and refining documents and communications is highly preferred

What we offer

• Medical plans (PPO or high-deductible with HSA), dental, vision, life insurance and disability coverage
• Supplemental benefits such as accident, hospital indemnity, critical illness and pet insurance
• Parental leave of up to 6 weeks, Employee Assistance Program and employee discount program
• 401k savings plan with company contributions and an Employee Stock Acquisition Plan
• 11 paid holidays and vacation based on years of service