Product Marketing Specialist - Switchboards

About the role

ABB is hiring a Product Marketing Specialist for its low-voltage switchboards business in the U.S., reporting to the Product Marketing Manager. The role drives growth and market success by turning customer insights into product strategy, positioning, launches and sales enablement, working with Product Management, Sales, Engineering, Manufacturing, Pricing and Marketing. The position is remote.

Key responsibilities

• Develop and execute the U.S. product marketing and growth strategy for low-voltage switchboards, aligning global strategy, business objectives, customer needs and market opportunities to drive order growth, market share and customer experience.
• Serve as the commercial interface across customers and cross-functional teams, turning voice-of-customer and field insights into prioritized product requirements, roadmaps and initiatives.
• Lead annual marketing, business planning and go-to-market execution for new products, enhancements and lifecycle changes, including positioning, messaging, launch readiness, communications, training, documentation, digital tools and performance improvement plans.
• Drive sales effectiveness by equipping Sales teams with product and application expertise, technical and commercial training, tools, materials, guidance and ongoing support.

Required profile

• Bachelor's degree in Electrical Engineering, Marketing, Business or a related field, with at least 8 years of experience in electrical products, product management, product marketing, engineering or sales.
• Understanding of the U.S. construction and industrial electrical market, including switchboards, engineered power-distribution solutions, distributors, contractors, consultants and end users.
• Ability to turn complex technical capabilities into clear customer value propositions, commercial messaging, training and sales tools.
• Strong analytical and business-case development skills, using market, financial, operational and customer data to recommend priorities and actions.
• Demonstrated ability to influence and coordinate cross-functional teams; ability to travel up to 30%; existing work authorization to work for ABB in the U.S.

Required skills

• Preferred: experience with SAP, Salesforce, Power BI, product configurators and product lifecycle or roadmap-management tools.

What we offer

• Expected salary of $100,500 to $160,800 annually, eligible for a short-term incentive plan/annual bonus.
• Health, dental and vision plans, company-paid life insurance and AD&D, supplemental benefits, paid parental leave and Employee Assistance Program.
• 401k savings plan with company contributions and an Employee Stock Acquisition Plan.
• 11 paid holidays and vacation for salaried exempt positions.