Staff Writer, Content Design for Conversion and Growth

About the role

Ethos is a life insurance technology company that wants to make life insurance accessible to families and empower agents. It is looking for a Staff Writer to craft content, messaging and story across the consumer experience, partnering daily with Product, Product Design, Research and Analytics from early ideation. The role is significantly hands-on and involves using AI to work smarter.

Key responsibilities

• Own narrative, copywriting and craft: write headlines, subheads, CTAs and narrative journeys across the purchase flow, including landing pages, onboarding, checkout and post-purchase.
• Build the narrative backbone for major product flows so every touchpoint feels like part of one story.
• Balance marketing with trust-building and emotional resonance, demystifying a complex product.
• Rapidly iterate on content in collaboration, present designs to leadership and refine content in real time.
• Use AI tools to produce on-brand content faster, share what works, and help shape AI tools that give content the right tone, structure and guardrails.
• Learn from evidence: audit the customer journey, run competitive research and user interviews, and test with analytics, A/B testing and usability research.

Required profile

• 6+ years of writing for marketing or content design/strategy, with a track record of strong independent craft.
• 2+ years on direct-to-consumer digital products, with a portfolio showing measurable impact on conversion or revenue; growth-team experience is ideal.
• Strong storytelling instincts and the ability to defend content choices beyond intuition.
• Clear, compelling language and presentation skills, willing to collaborate in real time with peers and stakeholders.
• AI fluency, including using AI to ideate and structure prompts.
• Collaborative style that earns trust with PMs, designers and researchers.

Required skills

• Command of uncomplicated, compelling language and content hierarchy.
• Comfort in Figma and with regulatory constraints.

The US national base salary range for this full-time position is $147,000 - $259,000; the range reflects the target for new hires across US locations, and pay within it depends on location and other factors. Benefits details are available on the company careers site.