Senior Growth Marketing Manager, Lifecycle

About the role

Ethos, a life insurance technology company, is looking for a US-based Senior Growth Marketing Manager to own the lifecycle across three customer journeys: converting prospects into customers, growing existing customers through cross-sell and upsell, and scaling a recently launched product line. The focus is on conversion, retention and long-term customer value (LTV). The role is remote.

Key responsibilities

• Own the lifecycle strategy and messaging, from first touch to funded policy, and from first policy to second.
• Own the post-lead journey, combining self-serve digital nurture with follow-up content, sequences and talking points for agents and voice AI.
• Drive cross-sell and upsell for existing customers through triggered messaging, on-page experiences and offer structures.
• Scale a new product line end to end, from activation and onboarding to a repeatable, scaling funnel.
• Own retention and LTV, keeping policies in force and customers engaged.
• Build trust signals such as credibility, social proof, carrier proof points, reviews and transparency.
• Analyse cohorts and funnel curves, run experiments on messaging, cadence, offers and channels, and report on statistical significance.
• Work on shared OKRs with product managers and in close partnership with Sales leadership on the conversion journey.

Required profile

• 6+ years of experience, with a senior-level track record in Lifecycle, Growth Marketing or CRM at a B2C tech, FinTech, Insurtech or marketplace company; higher-consideration product experience preferred.
• Experience moving customers through a purchase decision with no human in the loop.
• Ability to partner with a sales organization and understand what happens on live calls.
• Fluent in cohort retention, statistical significance and LTV, able to pull your own data.

Required skills

• Copywriting and messaging strategy for high-consideration financial decisions.
• Multi-channel approach across email, SMS, voice/conversational AI, in-product and on-page.
• Hands-on expertise with enterprise marketing automation tools such as Braze, Iterable, Customer.io, HubSpot or similar.
• Experience collaborating with product managers on shared goals and OKRs.