Sr. Manager, Marketing (Remote) - Strategic Customer Segments

About the role

Stryker is hiring a Senior Marketing Manager, Strategic Customer Segments, to develop and execute the commercial marketing strategy for its Mako SmartRobotics and Mako RPS portfolio. The role engages hospital executives and administrative decision-makers, driving awareness, consideration and capital purchasing decisions among value analysis committees, CEOs, CFOs, COOs, service line leaders and other key stakeholders. Work flexibility is remote, hybrid or onsite.

Key responsibilities

• Lead the development and execution of integrated national marketing campaigns aligned with the capital funnel strategy, including digital engagement, advertising, executive-focused content and high-impact customer experiences.
• Develop economic value tools such as ROI calculators, business case templates and health economic materials that show the institutional value of Mako technologies.
• Build a network of executive reference sites and administrative faculty to enable peer-to-peer engagement, support customer programs and strengthen executive advocacy.
• Partner with Sales, GAMA & Health Economics, Medical Education, Commercial Excellence and downstream marketing teams on a coordinated go-to-market approach.
• Develop strategies that influence hospital investment decisions and support the capital sales strategy.
• Drive initiatives that accelerate adoption and growth of the Mako portfolio by aligning customer needs, economic value messaging and commercial priorities.
• Translate clinical, economic and business insights into clear marketing strategies and customer-facing content for hospital executives.

Required profile

• Bachelor's degree.
• Minimum 10 years of work experience.
• Minimum 2 years of people management experience.
• Preferred: MBA.
• Preferred: minimum 7 years in the medical device industry.
• Demonstrated marketing experience in the healthcare/medical device industry.
• Experience engaging with and selling to C-suite and executive-level stakeholders highly preferred.

What we offer

• Pay ranges depending on U.S. work location, from $135,600 to $293,700 per year.
• Travel percentage of 30%.