Social Media Manager, X

About the role

PragerU, a nonprofit media organization that promotes American values through educational videos, is looking for a Social Media Manager for its X (formerly Twitter) presence. The role is based on site in Los Angeles, California, and covers everything from strategy to daily execution, including publishing, engagement and account growth.

Key responsibilities

• Own the X presence from strategy to daily execution, including publishing, engagement and account growth.
• Develop strategies to increase video views, drive website traffic and generate email sign-ups, turning X audiences into regular viewers and supporters.
• Craft posts that present the content and perspective in fresh ways, encourage sharing and conversation and attract new audiences.
• Start and shape conversations through posts, replies and quote posts, using sound judgment about when to engage and when to move on.
• Monitor news, cultural moments and trending discussions to find timely opportunities to share relevant content.
• Track performance and test messaging, calls to action and posting strategies to improve results.
• Create original content and collaborate with creators to make existing content more compelling for X audiences.
• Provide posting coverage on other social platforms as needed.

Required profile

• 3-5 years of experience in social media management, including success growing an X account for a brand, organization or public figure.
• Strong understanding of X, its trends, audience engagement and content strategy.
• Excellent copywriting skills and the ability to represent a brand in online conversations with a clear, consistent voice.
• Data-driven mindset with experience analyzing performance metrics and optimizing content.
• Proactive self-starter who manages multiple priorities and follows through.
• Strong alignment with PragerU's mission and values.

Required skills

• Copywriting and content creation for X
• Performance tracking and optimization of video views, website traffic and email sign-ups
• Understanding of current events, news and cultural trends

What we offer

• Salary target of $75,000 - $95,000+, depending on experience and expertise.
• An annual bonus based on personal and company performance.
• A robust benefits package.

To apply, candidates review the company website and annual report, then submit a resume and a cover letter that explains how their values align with the organization and why they want to work there.