Head of YouTube Strategy

About the role

Lead the end‑to‑end packaging strategy for The Diary Of A CEO across YouTube and audio platforms. You will own title, thumbnail, description and metadata decisions, run data‑driven experiments and ensure the brand’s voice and editorial integrity remain intact while driving click‑through and reach.

Key responsibilities

• Develop and execute the packaging workflow for every episode, including titles, thumbnails, descriptions, tags and metadata.
• Design and run YouTube A/B tests, analyse CTR, retention and browse‑share metrics, and translate insights into packaging decisions.
• Maintain a systematic back‑catalog optimisation program to refresh high‑potential library episodes.
• Collaborate closely with editorial, production and design teams to keep turnaround fast without sacrificing quality.

Required profile

• Proven track record of improving CTR and/or retention on a high‑performing YouTube channel.
• Deep, current knowledge of YouTube’s algorithm, browse/search mechanics and packaging best practices.
• Experience running structured A/B testing programs using native YouTube tools or equivalents.
• Strong editorial judgment to protect brand integrity while pursuing growth.

Required skills

• A/B testing
• Data analysis (CTR, retention, impression metrics)
• YouTube platform expertise
• AI tool fluency for content creation and optimisation