Senior Specialist, Influencer Marketing

About the role

Abercrombie & Fitch is hiring a Senior Specialist, Influencer Marketing for its Global Home Office in Columbus, Ohio. The role drives all influencer-related marketing programs, working with internal partners (Legal, Strategy, Creative, Social Media, Product, CRM, Loyalty, Paid) and external ones (agencies, influencers, VIPs) to run programs that support the global marketing strategy.

Key responsibilities

• Grow the creator ecosystem for Abercrombie & Fitch and abercrombie kids, leading seasonal planning and keeping creator activations aligned with broader campaigns
• Manage influencer programs for brand and product campaigns, including agency relationships, campaign briefs, promotion calendars, product seeding and performance reporting
• Handle casting, briefs, product seeding, travel logistics and performance for brand strategy events such as photoshoots and multi-day influencer trips
• Oversee the ambassador program (Creator Suite) and the Associate Specialist responsible for it
• Review and approve influencer content so it meets brand standards and FTC guidelines
• Negotiate contracts with creators, talent agencies and vendors, and source and nurture creator relationships
• Work with the product team on gifting and product seeding strategies
• Manage external vendors and agencies, collaborate with creative teams, and partner with PR, social, paid media and e-commerce teams
• Own reporting, share status and insights with the Senior Influencer Manager and marketing leadership, and run test and learn initiatives

Required profile

• Bachelor's degree in Marketing, Advertising or a related field, or relevant experience
• 5+ years in influencer marketing, preferably for large lifestyle or fashion brands
• 3+ years in program development and management, with influencer or ambassador programs preferred
• Experience managing an external agency vendor preferred; some existing influencer relationships expected

Required skills

• Strong project management, including timelines and budgets
• Ability to analyze data and tell a story about product or content performance
• Excellent presentation skills, including presenting to C-level executives
• Familiarity with integrated marketing disciplines (advertising, social, digital, CRM, PR, events)

What we offer

• Incentive bonus program and 401(k) with company match
• Medical, dental and vision insurance, life and disability insurance
• Paid parental and adoption leave, paid caregiver leave, and paid time off
• Merchandise discount, work-from-anywhere days and weeks, and wellness benefits
• Education and engagement events, Associate Resource Groups and career advancement opportunities