Senior Sales Manager – Roadside Assistance Programs

About the role

Bosch Group is seeking a Senior Sales Manager to lead growth of Roadside Protect’s roadside assistance programs in the U.S. and Canada. The role focuses on expanding partnerships with automotive OEMs and insurance carriers, especially Asian manufacturers, and driving revenue through upselling connected‑car services such as eCall and Stolen Vehicle Services.

Key responsibilities

• Identify, target and acquire new key accounts in the automotive and insurance sectors, with a priority on Asian OEMs.
• Develop and nurture long‑term strategic relationships, ensuring high client satisfaction and retention.
• Own the full sales cycle – prospecting, pipeline management, forecasting, and contract negotiation.
• Upsell and cross‑sell advanced connected‑car services (eCall, SVS) to existing and new programs.
• Monitor market trends, competitive activity and technology developments to refine service offerings.

Required profile

• Bachelor’s degree in business administration, marketing or related field.
• 10+ years of progressive sales experience in the roadside assistance industry, selling to automotive customers or insurance carriers.
• Proven success working with Asian OEMs and closing complex, multi‑year contracts.
• Strong negotiation, presentation and strategic thinking abilities.
• Self‑motivated, highly organized and able to work independently in a fast‑paced environment.

Required skills

• Proficiency with CRM software (e.g., Salesforce).