Senior PPC Strategist

About the role

We are seeking a senior individual contributor to lead paid search strategy for a portfolio of home‑services clients. You will own the paid media strategy, work closely with designers and account managers, and directly impact client results.

Key responsibilities

• Own Google Ads strategy for ~20 active clients across Search, Display, and Performance Max.
• Manage and optimize Local Services Ads (LSA/Google Guaranteed) for home‑services accounts.
• Build, test, and improve landing pages in GoHighLevel, leveraging AI tools.
• Handle budgets, bids, and campaign structures to lower CPA and improve ROAS.
• Maintain negative keyword lists, audience segments, and targeting logic.
• Set up conversion tracking and attribution in GA4 and Google Tag Manager.
• Create performance dashboards in Looker Studio and execute bulk changes via Google Ads Editor.
• Participate in client calls 1‑2 times per month to discuss strategy and results.

Required profile

• 5+ years of hands‑on Google Ads management with strategic ownership.
• Experience in home‑services PPC (plumbing, HVAC, electrical) strongly preferred.
• Google Ads certified (Search and Display).
• Solid knowledge of GA4, Google Ads Editor, Looker Studio, and Google Sheets.
• Strong spoken and written English; available 8 am‑5 pm CST Mon‑Fri.

Required skills

• Google Ads (Search, Display, Performance Max)
• Local Services Ads / Google Guaranteed
• GA4 and Google Tag Manager
• Looker Studio
• Google Sheets
• GoHighLevel landing‑page builder
• AI content and page‑building tools

What we offer

• Salary $4,500‑$6,500 per month USD, based on experience.
• Paid US holidays and vacation, performance bonuses.
• Room to grow with internal promotions.
• Fully remote work‑from‑home arrangement.