Senior Manager, Sports Partnerships & West Coast Marketing

About the role

UNIQLO USA is looking for a strategic marketing leader to serve as the primary U.S. point of contact for the Los Angeles Dodgers partnership while driving key West Coast marketing initiatives. The role collaborates with the Global Sports Team, the Dodgers organization, and internal cross‑functional teams to maximize partnership impact and support store growth across the West Coast.

Key responsibilities

• Lead the Dodgers partnership strategy, annual planning and activation tied to the MLB calendar (Opening Day, All‑Star Game, Playoffs, World Series).
• Coordinate with Global Sports Marketing, MLB, the Dodgers and internal teams to manage budget, KPIs, ROI and compliance.
• Oversee in‑store, e‑commerce, PR, social and community activations, ensuring flawless gameday and retail execution.
• Develop and execute local marketing plans for new West Coast store openings, events, partnerships and community initiatives.
• Manage UTme! collaborations and support Re.UNIQLO projects, partnering with the CMO and Integrated Store Marketing teams.
• Support in‑store communications and activations linked to key business priorities, including the Dodgers partnership.

Required profile

• 7+ years of experience in partnership, sports, retail or brand marketing.
• Proven ability to lead cross‑functional projects and manage external partnerships.
• Strong project management, communication and budget management capabilities.
• Experience with sports organizations, sponsorships or major brand partnerships preferred.
• Willingness to travel as needed.

Required skills

What we offer

• Competitive salary range of $153,000‑$167,000 per year.
• Hybrid work model – three days onsite in Torrance, CA and two days remote.
• Opportunity to lead a high‑profile sports partnership and shape West Coast marketing strategy.
• Inclusive, equal‑opportunity workplace.