Senior Lead, Category Marketing – Sportswear & Basketball

About the role

The Senior Lead, Category Marketing – Sportswear & Basketball is responsible for shaping and executing the marketing strategy for sportswear categories across the Americas. This role drives brand consideration, affinity, and retail sales through consumer‑focused activations and unified messaging.

Key responsibilities

• Plan and execute category campaigns aligned with global strategy to meet sales goals across DTC and wholesale channels.
• Collaborate with cross‑functional partners (merchandising, visual, revenue channel marketers) to prioritize storytelling and brand building.
• Serve as the single point of contact for all Sportswear marketing, authoring briefs and guiding creative development.
• Partner with regional marketing teams to tailor seasonal tactical briefs and ensure timely execution.
• Coordinate global and regional go‑to‑market timelines, integrating global positioning into regional plans.
• Provide input on sports marketing briefs and activation assets.

Required profile

• Proven experience in category marketing within the sportswear or apparel industry.
• Strong ability to craft go‑to‑market strategies, positioning, and activation plans.
• Demonstrated success driving brand consideration and retail sales across multiple channels.
• Excellent collaboration skills with cross‑functional and regional teams.

Required skills