Senior Growth Marketing Manager – Home Services

About the role

Otte Polo Group seeks a results‑driven Senior Growth Marketing Manager with direct experience in the Home Services industry to lead integrated marketing strategies across its portfolio of service brands. The role combines hands‑on execution with leadership responsibility and ROI accountability.

Key responsibilities

• Develop and execute comprehensive multi‑channel marketing strategies (SEO, paid media, content, email, local search) to generate qualified leads and revenue.
• Lead, mentor and scale a high‑performing marketing team, agencies and external partners.
• Own marketing budgets, allocate resources based on measurable returns, and tie investments to pipeline growth.
• Optimize local and service‑area campaigns to drive calls, booked appointments and revenue.
• Collaborate with sales to align goals, define MQL/SQL criteria and improve funnel performance.

Required profile

• 5‑7+ years progressive marketing experience with substantial digital and performance‑marketing focus.
• 2+ years leading marketing teams or cross‑functional initiatives.
• Direct experience marketing Home Services (HVAC, plumbing, pest control, residential tech support, etc.) to U.S. consumers.
• Proven track record of generating measurable revenue growth and optimizing spend based on ROI.

Required skills

• Performance marketing and paid media (Google Ads, Meta Ads Manager).
• Search Engine Optimization (SEO) and organic growth tactics.
• Content, email marketing and marketing automation platforms.
• Analytics tools: Google Analytics 4, Google Search Console.
• CRM/marketing automation systems and conversion rate optimization.