Senior Field Marketing Manager - Americas

About the role

Expereo, a provider of managed internet, SD-WAN/SASE and cloud connectivity solutions, is expanding its marketing team and wants a Senior Field Marketing Manager for the Americas. The role is central to the success of the Americas marketing team and acts as the link between marketing and sales: you will attend Americas sales meetings, interact daily with the sales team and focus heavily on demand generation and educating the sales team on strategy.

Key responsibilities

• Define and execute the operational marketing plan for the Americas geographies, aligned to local sales objectives
• Manage the regional demand generation funnel, working with the Demand Generation team and Sales Leaders to review demand performance, follow up MQLs and give feedback on what works in the region
• Organise internal and external events, online and physical (kick-offs, client events, trade shows, conferences)
• Support the delivery and regional amplification of the communications strategy
• Collaborate with other marketing teams to implement and propose localized campaigns, develop region-specific assets and collaterals, and analyse campaigns for improvements
• Carry out market and competition analysis for the region and manage the marketing budget spend for the Americas

Required profile

• 3-5 years of experience in B2B marketing; IT/software environment is a plus
• Bachelor's degree in Business School or equivalent in Marketing
• Ability to set field marketing strategy and plans and to work collaboratively on tactics; hands-on role covering all aspects
• Self-motivated, autonomous and able to work independently, with good communication and collaboration skills
• Fluent English; other European languages are a plus but not necessary
• Willingness to travel, as limited international travel is required
• No supervisory responsibilities

Required skills

• Good knowledge of inbound marketing and marketing automation (HubSpot and 6Sense or similar)
• Use of CRM (Salesforce)
• Ability to write content and deliver presentations to internal and external audiences